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Research papers

The game of information intelligence

This paper deals with the way a company, Philips, has organized its marketing information activities for communication and information systems. The concept of business intelligence is introduced as a way of organizing and controlling the enormous...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Peter J.A. Groot
Company: Philips International
June 15, 1990
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Citation

Groot, P. J. (1990a, June 15). The game of information intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-game-of-information-intelligence


Research papers

A possible solution to the problem of missing data when integrating results of studies using the same sample

In the business environment a rapid response to management questions about the development of the status and the characteristics of the marketplace is key to the success of the business entity. Particularly the marketplace for information processing...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Kees Fiolet, Peter J.A. Groot
Company: IBM Corporation
June 15, 1984
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Citation

Fiolet and Groot (1984a, June 15). A possible solution to the problem of missing data when integrating results of studies using the same sample. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-possible-solution-to-the-problem-of-missing-data-when-integrating-results-of-studies-using-the-same-sample


Research papers

Decision making in industry and household

Decision making, this paper contends, plays a very important role on all kinds of levels in our society. Therefore a lot of research has been carried out by representatives of a great many disciplines; research on a wide variety of types and aspects...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Peter J.A. Groot
October 1, 1981
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Citation

Groot, P. J. (1981a, October 01). Decision making in industry and household . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decision-making-in-industry-and-household-